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In one of Shakespeare’s most famous scenes from Romeo & Juliet, Juliet says to Romeo: O, be some other name! What’s in a name? that which we call a rose By any other name would smell as sweet; Her lament is over Romeo’s identity as a member of the Montague family, feuding rivals of Juliet’s Capulets. Their public identities are an obstacle to their love, and to Juliet’s mind, he is more than their families’ history. If he could shed his unfortunate name, all would be resolved

Facial recognition’s roots are more than fifty years old, but advances have made it a profound new frontier in the debate around privacy and technology. We may enjoy the idea of facial recognition conveniences, but how comfortable are we with retailers, governmental agencies, and advertisers leveraging the same technology? Are you concerned about machines which can pick your face out of a crowd? Would you mind if it also meant you never had to remember a password or pin code