You need to read this (Privacy for Humans By Alexandra Ross). The world is changing and YOU need to remain in charge of your life's privacy settings. This book is a helpful guide to both THINK about it...and DO SOMETHING about it.
I found Privacy for Humans to be a nightlight in the darkness; through the use of simple explanations and diagrams, the book suggests the adoption of a "mindfulness" approach and suggests steps you can take to protect yourself.
- Deborah Davis
Information We Collect and Use
User-Provided Information: You provide us information about yourself, such as your name and e-mail address, if you sign up for The Privacy Guru newsletter or submit a comment on the blog. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses. We may collect information about how you use the Site, such as the content of your messages and user content you post on the Site. We may also collect information about you through third party social networks, such as when you "like" us on Facebook or "pin" us on Pinterest. The information we receive is dependent upon your privacy settings with the social networks.
We use the personal information you submit to operate, maintain, and provide to you the features and functionality of the Site, as well as to communicate directly with you, such as by sending you newsletters and special offers if you have consented to receive them. If you do not want to receive such email messages, you may opt out.
We may use certain information about you internally for purposes such as analyzing how the Site is used, diagnosing service or technical problems, maintaining security, and personalizing content.
Information Automatically Collected: When you visit the Site, we may send one or more cookies to your computer that uniquely identify your browser and lets us enhance your navigation through the Site. A cookie may also convey information about how you browse the Site and allow us to track your usage of the Site over time. We may collect log file information from your browser or mobile device each time you access the Site. Log file information may include anonymous information such as your web request, Internet Protocol ("IP") address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the Site, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients.
We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Site. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving the Site. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly if the ability to accept cookies is disabled. When you access our Site by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device (“Device ID”), mobile carrier, device type and manufacturer, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use the Site, and be used to personalize advertising and content.
We may use the data collected through cookies, clear gifs, and log files and device identifiers to: (a) provide custom, personalized content and information, including behaviorally targeted advertising; (b) monitor the effectiveness of our Site; (c) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (d) diagnose or fix technology problems reported by our users that are associated with certain IP addresses; and (e) track user content and users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act.
How We Share Your Information
Personally Identifiable Information: We will not rent or sell your personally identifiable information to others. We may share your personally identifiable information with third parties for the purpose of providing services related to Site, which may include identifying and servicing targeted advertisements, content or service fulfillment, and providing analytic services.
As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.
Any personal information or content that you voluntarily disclose for posting to the Site becomes available to the public. If you remove information that you posted to the Site (for example, blog comments) copies may remain viewable in cached and archived pages of the Site, or if other users have copied or saved that information.
From time to time, we may run contests, special offers, or other events or activities ("Events") on the Site together with a third party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.
Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for our Site.
Your Choices About Your Information
You may decline to submit personally identifiable information through the Site, in which case we may not be able to provide certain services to you.
You may modify your communication preferences at any time by clicking the "unsubscribe" button on promotional emails. You can review and correct the information about you that we keep on file by contacting us directly at email@example.com.
How We Protect Your Information
We care about the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to The Privacy Guru or guarantee that your information on the Site may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We are not responsible for the functionality or security measures of any third party.
Compromise of Personal Information
We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification or parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
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