Using Privacy Techniques to “Opt-in” in to Mindfulness
By now, we’re all familiar with the language of marketing permission standards – opting-in and opting-out. To “opt-in” requires our affirmative consent. No action is taken without express permission. With “opt-out” we’re automatically enrolled in some form of notification or communication, and the action continues until we change our preferences or unsubscribe. User choice is paramount when it comes to email marketing compliance and respecting privacy rights. But we can also